ereimaj design

Content has always been king, until we forgot about it when some shiny device came out and designers went crazy with the pixels. Even if you can raise millions and build up a ton of hype for your startup, people will soon discover whether or not the content is all that, or just not there. When you forget to design a purposeful experience, you’re guaranteed to launch vaporware.

The core of what you are doing must be relevant. It’s possible for a beautiful interface to be designed for most any app or Website. When the gloss is stripped back, what’s left?

Designers have penchant for all things with textures, embellishments, 3-D characteristics, as well as over-emphasized and generated effects — this is where design is currently hovering. It is heavy on the visible layer of design and that is the intention. This approach is limiting because it places focus on getting attention for the design itself, rather than designing for purpose.

If I had to describe Web/interface design today I would say it looks like anything that Apple does — multiplied by ten. They have certainly given us some of the best examples of experiences and proven to be very profitable with them.